Not sure if you've seen a certain set of new commercials by a certain largest greeting card company in the United States, but this really stuck me as a level of maniacally heartwarming manipulation that can only be stared at in awe.
The amazing thing about this slogan is that not only does it relay a precociously sentimental tidbit that puts Steven King's musings of youth to shame. But it opens up in the mind of the viewer the idea that there's never a wrong time to create a new special occasion (for which you'll have to buy gifts and cards for, of course). And it's your personal choice when you choose to celebrate "life", making the holiday creation far less nakedly manipulative as say, "Sweetest Day" and more frequent to boot, without looking ridiculous.
Speaking of "Sweetest Day" though, when you read about it, it totally sounds like a an Oceans Eleven style heist. I mean, check out this newspaper clipping showing photos of the twelve Cleveland committeemen who planned Cleveland's Sweetest Day. Couldn't you see it now? "The Cleveland Twelve." I'd see a movie about that in a heartbeat.
Sweetest Day: The only thing sweeter than the candy... is the cash.